Progressive partners with brands to provide insurance outside of the standard auto and home policies. The Mexico auto insurance product provides coverage for drivers traveling to mexico.Progressive® mexico auto
Partnering with Mexpro, who underwrites device insurance for Progressive, the team was tasked with redesigning their existing flow. The focus was to create an easier and faster experience that was co-branded to match Progressive’s digital brand standards.
PROJECT GOAL
Lead designer working with stakeholders and brand partner for feedback. Key roles include UX/UI design, wireframing, prototyping, and continued post-launch iteration based on data analysis.
responsibilites
complete UI overhaul
The interface was updated to match Progressive’s digital design and accessibility standards while mirroring patterns seen in similar product experiences.
old
new
Experiential improvements
UX improvements were made to the existing flow to enhance comprehension and clarity around policy selection throughout the purchase funnel.
By allowing users to select their timeframe on the first page of the flow, the number of choices is reduced on the policy page, allowing for quicker conversion and decision making.
Travel Timeframe
By reorganizing the policy overview, users are able to quickly scan their coverage before finalizing their purchase.
Policy + coverage review
Streamlining tier choiceBy reducing selection tiers from 2 (standard and extended) to 1, more clarity is created around the pricing difference of various carriers. The layout distilled 9 buttons down to one actionable “continue” button that is conditional on a length of trip and carrier selection.
Project Outcome
+30%
Increase in policy purchases in Q1